Navigating B2B Marketing, Customer Success, and Technology with Nitu Sharma

Nitu Sharma, Head of Marketing at Iron Mountain India, shares her journey from computer science engineer to marketing leader. She offers her insights into B2B marketing evolution, the power of personalization, data-driven strategies, and leveraging technology for impactful initiatives. In today's fast-paced B2B landscape, marketers face a complex web of challenges. Successfully navigating these obstacles requires a balance between advanced technology, customer-focused strategies, and a strong go-to-market (GTM) approach. Nitu Sharma, an experienced leader in B2B marketing and customer success, shares her insights into creating seamless strategies that drive business growth while keeping the customer at the center of it all.